Style Guide

LOGOS + ICONS

Logo

logo

Wordmark

wordmark

Shooting Star

shooting Star

Star

Star

logo ds

logo

wordmark ds

wordmark

logo stroke

shooting Star

logo halftone

Star

BRAND COLORS

Primary Brand Colors

Hero Blue

#0645ab

White

#FFFFFF

Chorme

sprinter sky

satin matte
chrome texture

sprinter sky

#86b2ff

sprinter star

#fdff9b

peach
(packaging text)

#0645ab

Secondary / flavor / packaging colors

grapefruit base

#e7d1f0

lime base

#cde89c

peach base

#ffcfa2

black cherry base

#c3eaef

Hero

#da0000

Hero

#009900

Hero

#ff4712

black cherry text

#90078e

Typography

PRIMARY HEADLINE: abc ginto nord - black italic | standard

Uber

uber headline

H1

h1 headline

H2

h2 headline

H3

h3 headline

H4

h4 headline

H5

h5 headline

secondary HEADLINE: basel - super | standard

Uber

uber headline

H1

h1 headline

H2

h2 headline

H3

h3 headline

H4

h4 headline

H5

h5 headline

body copy: abc diatype rounded - medium

Body XLarge

Body XLarge:
Say hello to Sprinter: a bold and juicy mix of real fruit juice, premium vodka, and sparkling water.

H1

Body Large:
Say hello to Sprinter: a bold and juicy mix of real fruit juice, premium vodka, and sparkling water.

Body Medium

Body Medium:
Say hello to Sprinter: a bold and juicy mix of real fruit juice, premium vodka, and sparkling water.

Body Small

Body Small:
Say hello to Sprinter: a bold and juicy mix of real fruit juice, premium vodka, and sparkling water.

Body XSmall

Body XSmall:
Say hello to Sprinter: a bold and juicy mix of real fruit juice, premium vodka, and sparkling water.

EYEBROW: ABC DIATYPE ROUNDED MONO - MEDIUM

Eyebrow Large

example of large eyebrow text

Eyebrow Medium

example of medium eyebrow text

Eyebrow Small

example of small eyebrow text

legal: Sofia sans extra condensed

Legal 1

example of legal type 1

Legal 2

example of legal type 2

Legal 1 Small

example of legal type 1

Legal 2 Small

example of legal type 2

cta/button text: ABC GINTO NORD - BLACK ITALIC

CTA Large

cta text large

CTA Medium

cta text medium

CTA Small

cta text small

CTA XSmall

cta text xsmall

Headline Styles

PRIMARY HEADLINE FEATURED:

sprint to the good times

sprint to the good times

sprint to the good times

sprint to the good times

sprint to the good times

sprint to the good times

SECONDARY HEADLINE FEATURED:

sprint to the good times

sprint to the good times

sprint to the good times

sprint to the good times

sprint to the good times

sprint to the good times

cta/buttons

Blue Button

find near you

White Button

find near you

Blue Button Medium

find near you

White Button Medium

find near you

Blue Button Small

find near you

White Button Small

find near you

SOCIAL ICONS

GENERAL ICONS